Old Phone Numbers

Over the next Several Weeks we will be posting a new and different one-minute video providing business tips and instructional commentary for small business owners.   These tips will range from key metrics to consider to the importance of Business and Cash Flow Forecasting.

Here is a play that I make in order to obtain more revenue and profit.  I have been doing it for years and it has worked for me.My name is Michael Barbarita from Next Step CFO with the Know Your Numbers Minute.  The play that I make that is very simple is I find telephone numbers of competitors that have gone out of business and I call the telephone company and have them forward those phone numbers to my main number. I think it costs about $20 per month.You get calls from people who have older yellow page books or simply from internet searches that have the old information.  When the customer says they thought they were calling the defunct company you simply say that you took them over.  The result is you do more business.And remember, the most successful business owners know their numbers.

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