The Irresistible Offer

When I was in the ski business one of the marketing strategies I used in 1988 was buy any pair of skis, ski it 3 times.  If you do not like it for any reason take it back for a complete refund or get another new model of equal value.

We sold 8,000 pair of skis in 1988 and only 4 came back.

Offering the customer an “irresistible offer” can really payoff.  However, many business owners won’t do it because they are afraid the numbers would go against them.  However many times it can be tested with a small sample. I tested mine.

Only a CFO with business ownership experience would be able to provide this type of insight that goes way beyond the numbers.

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