Have you ever noticed, when you want to bring more understanding to something, you express it in numbers? For example, “On a scale of 1-10, how did you like that movie?”, “What percent do you think the probability is that you will get that client?” “How many viewers tuned in to your webinar?”. A numerical answer to these questions create a greater understanding than if you answered the questions without numbers. My name is Michael Barbarita from Next Step CFO, bringing you outsourced CFO services with the Know Your Numbers Minute. Numbers bring clarity to all things, especially in business. Numbers create a better understanding of why certain business conditions exist, or the mere discovery of a certain problem in an area of the business. Tracking Metrics is the perfect tool to bring clarity and understanding to what is happening in your business. Tracking metrics are financial parameters that evaluate the performance and productivity of a business, because remember, the most successful business owners know their numbers!