Over the next Several Weeks we will be posting a new and different one-minute video providing business tips and instructional commentary for small business owners. These tips will range from key metrics to consider to the importance of Business and Cash Flow Forecasting.
When I was in the ski business, one of the marketing strategies that I used in 1988 was “buy any pair of skis, ski with them 3 times, and if you don’t like them for any reason, come back for a complete refund or get another model of equal value”. We sold 8,000 pairs of skis in 1988 and only four came back. My name is Michael Barbarita from Next Step CFO providing outsourced CFO Services with your know your numbers minute. Offering the customer an irresistible offer can really pay off, however most business owners won’t do it because they’re afraid the numbers will go against them. However, many times it can be tested with a small sample. I tested mine! And remember, the most successful business owners know their numbers!