For a Position of Market Dominance to be truly effective, your entire team needs to understand and embody it. From customer service to sales to product development, every department should know how their role contributes to delivering on your unique value proposition. Regular training and internal communication about your PMD helps ensure consistent messaging and service delivery. Encourage employees to share stories of how they've upheld your PMD in their work. When your whole team is aligned around your Position of Market Dominance, it becomes a powerful force for driving business growth and customer satisfaction.