Over the next 8 minutes you will discover how you’re only one forecast away from gaining a greater understanding and a complete control over your business and your business goals & objectives.

Why Forecast? What are the Benefits? Well, buckle up because there are several:

1. You will discover the most successful business model you can have and that business model’s potential
2. Because of the clarity the forecast brings you will know more about your business than 85% of your competitors know about theirs. Giving you a competitive advantage.
3. Know what your business can and cannot afford on an ongoing basis. I get asked “the Can I afford it question” all of the time. Why do I have a high level of accuracy to answer those questions? Because I use the forecast.
4. Another Benefit of forecasting is understanding what the risks and Opportunities are in your business. The Forecast is a risk assessment tool as well as an opportunity discovery tool.
5. The forecast helps you understand what your businesses cash requirements are well in advance of needing it. This is so you have time to get the needed cash. In other words, the forecast tells you when it’s cloudy not when it’s raining.
6. The forecast helps you understand what resources are needed if business increases or decreases. In other words, at what level of sales do you need more people, at what level of sales do you need more equipment? The forecast tells you this.
7. The forecast creates multiple what if scenarios for different things that could happen. For example, what does the profit and cash flow look like if business is off 20%, can you still survive? what decisions need to be made? The forecast tells you this.
8. The forecast helps you understand the optimum number of people you would need and where in the organization they would fit. 
9. The forecast establishes the basis for a strategic plan. It gives your company direction and you’ll feel more confident because you have that direction.
10. The forecast helps you understand and determine the critical metrics of the business. Metrics are financial parameters that evaluate the performance and productivity of your business. When I work with clients, I study all the metrics so that I can provide the proper guidance. However, I only share the critical metrics with the client because if I were to share all of the metrics, the client would get paralyzed by the analysis. I study all of them, so I can interject them when pertinent.
11. As actual results are loaded to the forecast you will make more accurate and timely Business Decisions.
12. The forecast helps you understand capacity limitations and how to maximize capacity with current resources and in addition understand how to expand capacity productively in the future.
    



This is important: If a business model does not work in the rolling business and cash flow forecast it definitely will not work in real life. Period. 

If you don’t remember a single other thing, remember this:

The Rolling Business and Cash Flow Forecast is so revealing in terms of understanding the most effective business model you can have, that the business owner can’t help but begin to develop and implement the right strategies making their business more successful. 

The Rolling Business and Cash Flow Forecast:

• Knows the most effective Business Model you can have
• Helps you gain a competitive advantage
• Answers the popular “Can I afford it question”
• Knows how much cash you need in advance
• Knows your risks and opportunities.
• Makes it easier to make the right decisions on a timely basis.
• It’s dynamic and an ongoing Blueprint

It’s a powerful tool and that’s why I say… You are only one forecast away!!!