One of the greatest benefits of establishing a Position of Market Dominance is its ability to shift conversations away from price. When businesses lack differentiation, price becomes the primary deciding factor for customers. However, a strong PMD focuses on the unique value you provide, making price comparisons less relevant. By highlighting how you solve critical customer problems in ways your competitors can't, you create a compelling reason for customers to choose you - even at a premium price. This approach not only protects your profit margins but also attracts customers who value quality and results over rock-bottom prices.