The final step in the Conversion Formula, Close, is where you guide your prospect towards taking the desired action. This could be making a purchase, signing up for a newsletter, or scheduling a consultation. The key to an effective close is to make the next step clear, easy, and compelling. This might involve a strong call-to-action, a limited-time offer, or addressing final objections. Remember, the Close should feel like a natural progression from the previous steps, not a abrupt push for sale. By effectively implementing the Close, you capitalize on the interest and trust you've built throughout the Conversion Formula process, maximizing your chances of turning a prospect into a customer.