Cross-selling is about suggesting complementary products or services to what a customer is already purchasing. This strategy not only increases sales but also improves customer satisfaction by providing a more complete solution. For instance, a phone retailer might suggest a protective case and screen protector when a customer buys a new smartphone. Effective cross-selling requires a deep understanding of your product range and how different items work together. It's also crucial to time your suggestions appropriately – usually after the customer has committed to their initial purchase. When done well, cross-selling can enhance the customer's experience, making their purchase more valuable and useful. It also demonstrates your expertise and commitment to meeting all of your customer's needs, potentially turning one-time buyers into loyal, repeat customers.