While many businesses focus solely on price when creating offers, a truly compelling offer encompasses much more. It should include a unique value proposition, a clear statement of benefits, and a sense of urgency or scarcity. Consider bundling products or services to increase perceived value, or offer exclusive bonuses that complement your main offering. The key is to create an offer that feels tailored to your audience's specific needs and desires. By focusing on the total package rather than just the price point, you can create offers that are not only attractive but also maintain your profit margins.