Once you've captured attention, the next step in the Conversion Formula is to Fascinate. This is where you pique curiosity and create a desire to know more. Fascination is about creating an emotional connection and showing your audience why they should care about what you're offering. This could involve highlighting unique features, sharing surprising statistics, or telling a compelling story. The key is to maintain the interest you've generated in the Captivate stage and build upon it. A fascinated audience is more likely to continue engaging with your content, moving them further along the conversion path. Remember, fascination is not about manipulation, but about genuinely exciting your audience about the possibilities your offering presents.