As a CFO who's guided hundreds of businesses through price increases, I've developed a systematic approach that minimizes customer loss while maximizing profit gain. Here's the strategic framework that consistently works:

Step 1: Value Documentation

Before raising prices, document:

- Unique value propositions

- Superior service elements

- Cost increases you've absorbed

- Market rate comparisons

- Customer success stories

Step 2: Customer Segmentation

Analyze your customer base:

- A-Level (highly profitable, low maintenance)

- B-Level (average profitability)

- C-Level (low profit, high maintenance)

Step 3: Staged Implementation

Roll out increases strategically:

- Start with C-Level customers

- Move to B-Level after learning from first phase

- Finally, adjust A-Level with special considerations

Real Example:

An HVAC company I advised was hesitant to raise prices. We implemented this strategy:

- 15% increase for new customers

- 10% increase for existing customers with value-add services

- Premium pricing for emergency services

Result:

- 25% profit increase

- Only 7% customer loss

- Higher quality customer base

Common Mistakes to Avoid:

- Apologizing for increases

- Implementing across-the-board raises

- Failing to communicate added value

- Not training staff on handling objections

Remember: The goal isn't just higher prices - it's better positioning, higher profits, and a stronger business model.