The Conversion Formula doesn't just apply to a single interaction - it can be mapped onto the entire customer journey. In the awareness stage, your goal is to Captivate potential customers. As they move into the consideration stage, you Fascinate them with your unique value proposition. The Educate phase aligns with the evaluation stage of the customer journey, where prospects are gathering information to make a decision. Finally, the Close corresponds to the purchase decision. But it doesn't end there - you can continue to use the formula in your customer retention efforts, captivating with new offers, fascinating with insider information, educating about product uses, and closing on upsells or cross-sells. By viewing the Conversion Formula as a recurring cycle throughout the customer lifecycle, you can create ongoing engagement and value for your customers.