The question isn’t “why forecast?” It’s “why aren’t you forecasting?” The benefits are nearly endless but here are just a few:



1. It will reveal the best possible business model and that’s model’s potential 
2. Clarity that will give you an in-depth knowledge about your business that most of your competitors do not have 
3. You will know what you can/can’t afford
4. You will understand the risk and opportunities that exist in your business
5. You will know your business cash requirements well before you even need it
6. You will understand what resources are needed if your business is going up or down
7. What-if scenarios 
8. You will understand how many people you need and where they would fit in your business
9. Strategic Planning
10. You will be able to determine the critical metrics of the business
11. You will understand capacity limitations and how to maximize capacity with current resources and in addition understand how to expand capacity productively in the future.

Enough of a reason for you? I could go on but it’s impossible to overstate how important a forecast is to the long term health of a business.