A Position of Market Dominance isn't a static concept - it should evolve with your business and market conditions. Regularly reassess your PMD to ensure it still addresses your customers' most pressing concerns and offers solutions that remain unique in your industry. As competitors attempt to copy your approach, you may need to innovate further to maintain your edge. Stay close to your customers, monitor industry trends, and be prepared to pivot your PMD when necessary. This dynamic approach ensures your business remains relevant and continues to stand out in a changing marketplace.