While a Position of Market Dominance is powerful for attracting new customers, it's equally important for retention. Your PMD sets expectations for the unique value you provide, and consistently delivering on that promise builds long-term loyalty. Regularly remind your existing customers of the unique benefits they receive by choosing your business. This reinforcement helps prevent churn and can even turn satisfied customers into brand advocates. In a world where acquiring new customers is far more expensive than retaining existing ones, a strong PMD can significantly boost your customer lifetime value.