Stop thinking about upsells as extra sales. Start thinking about them as customer transformations.

Here's what I mean:

Transaction thinking: "Want fries with that?"

Transformation thinking: "To get the results you want, you'll also need..."

Real results from a fitness client:

Basic training: $200/month

Transformation package: $497/month (Training + nutrition + accountability)

Signup rate: 78%

Results: 3x better

Remember: Sell outcomes, not add-ons.