The 80/20 Rule of Upselling

Michael Barbarita • February 13, 2025

After analyzing thousands of transactions across multiple industries, I've discovered this truth:

80% of your upsell profits will come from 20% of your offers.

Here's how to find your golden 20%:

Track all upsell attempts

Measure acceptance rates

Calculate profit margins

Focus on winners

Client example:

12 possible upsells

3 produced 85% of profits

Eliminated bottom 7

Revenue increased

Remember: Less is more with upsells.