The 80/20 Rule of Upselling
Michael Barbarita • February 13, 2025
After analyzing thousands of transactions across multiple industries, I've discovered this truth:
80% of your upsell profits will come from 20% of your offers.
Here's how to find your golden 20%:
Track all upsell attempts
Measure acceptance rates
Calculate profit margins
Focus on winners
Client example:
12 possible upsells
3 produced 85% of profits
Eliminated bottom 7
Revenue increased
Remember: Less is more with upsells.