Here's what your competition doesn't understand about pricing: If you're always competing on price, you're playing the wrong game.

I've helped hundreds of businesses escape the price war trap with one simple strategy: Value stacking.

Instead of lowering prices, add more value. Here's how:

The Value Stack Formula:

Core product/service

Complementary add-on

Bonus feature

Exclusive benefit

Example: A carpet cleaner went from $200 per job to $500+ by offering:

Basic cleaning (core)

Stain protection (add-on)

Same-day service (bonus)

12-month guarantee (exclusive)

Result? Higher prices, happier customers, zero price objections.

Remember: Compete on value, not price.