Stop leaving money on the table with your existing customers. Here's a shocking truth: it's 6-7 times more expensive to acquire a new customer than to sell more to an existing one.

Yet I see business owners constantly chasing new leads while ignoring their biggest asset - their current customer base.

Here's what your competition doesn't understand: The best time to make another sale is right after the first one. Why? Because your customer is already in a buying mindset.

I learned this the hard way in my ski retail business. We went from $2.5M to $8M in sales not just by getting new customers, but by mastering the art of suggesting complementary products at the right time.

Think about it: When someone buys skis, they probably need boots, poles, and proper winter gear too. But most businesses never ask for these additional sales.

Quick tip: Create a checklist of complementary products/services for everything you sell. Train your team to naturally suggest these items when the timing is right.

Remember: Your customer already trusts you. They've already decided to buy from you. Don't make them go somewhere else for products you could provide.

The numbers don't lie: The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20%.

Stop leaving money on the table. Your next big revenue boost is hiding in your existing customer base.