Stop selling individual items. Start selling solutions.

Here's what I mean:

Single item: $100 Package deal: $247 Value shown: $397

Why it works:

Perceived value increases

Decision-making simplifies

Average sale grows naturally

Real example from my ski shop:

Basic skis: $299

"First Timer Package": $597 (Skis, boots, poles, lesson) Actual cost: $375 Result: 82% chose package

Remember: Packages sell better than pieces.