Turn Your $50 Customer Into a $500 Customer

Michael Barbarita • February 5, 2025

I'm about to share something that transformed my ski retail business - and it's so simple, you'll kick yourself for not doing it sooner.

The secret? The "Would you also like..." question.

When someone bought skis from us, we didn't just send them on their way. We asked: "Would you also like proper ski boots to go with those new skis?"

It wasn't pushy. It wasn't salesy. It was helpful.

The results?

Average sale increased by 340%

Customer satisfaction went up

Returns went down

Why? Because properly fitted boots actually made their skiing experience better.

Here's your action plan:

List your core products/services

Identify natural complementary items

Create a simple script

Train your team to ask naturally

Remember: You're not selling - you're helping customers get better results.